Needing instant gratification and quick fixes can lead to a harder life
Modern society has an “action bias”. The average person has an extreme fear of wasting their time or losing time. As a result, the average person lacks patience and is quick to give up when results don’t occur quickly.
The problem with this “quick fix” mindset is the lack of foresight. It is a very similar mindset to a small child. Much like panting a seed in the dirt and expecting a full-grown tree a week later. When a week passes with no sign of life, the person stops watering the seed and moves on to something else. This is what impatience looks like.
Ironically, lacking patience often leads people to lose the very time they were trying to save. They run around in a panic trying to find a quick fix when they could have solved the problem with just a little patience.
Many people don’t realize that time is not only a valuable resource, but also a great workhorse. With patience, you can achieve almost anything. Time will do lots of the heavy lifting for you. All you have to do is plant the seeds, water them and wait. While you wait for the seeds to grow, you can plant other seeds. Eventually the seeds grow and you enjoy the fruits of your patience with very little work.
The average person lacks the wisdom, foresight and confidence to let time do the work for them. They need to be in control and they need constant action that leads to fast results in order to feel comfortable. This insecurity puts them at risk of not only wasting time, but also being exploited by wiser people who understand this phenomenon.
This is why marketers and advertisers are always selling “quick fixes”. The “get rich quick” and “lose weight quick” schemes are notorious, yet people still fall for them every day if not every hour.
One of the easiest ways in the world to make money is to sell someone a quick fix. Usually these quick fixes are not as quick as advertised, but impatient people will jump to the next quick fix before they sit down to think about why their results never game.
The quick fix has become so popular that it is basically part of modern culture now. A culture of instant gratification. It has become the norm for everyone to want things FAST and NOW. This chaos keeps people in the hamster wheel chasing the carrot on a stick they will never get. At the same time, patient people are lining their pockets with the money of the people who want instant gratification. And this pattern grows and continues. One common characteristic of most highly successful people is patience. They have the foresight to let TIME do its job.