Scammers take advantage of your pride, ego and need to maintain an image
Anyone who does extensive research on con artists and scammers might be shocked at what they find. They will find many of the most popular scams and cons that exist today have been around since the 1800’s. The “get rich quick scheme” is not a new invention. It has been around well over 100 years. The scams get updated to fit today’s audience but for the most part, they remain the same.
You would think in the information age, it would be very difficult to scam someone with a technique from 100 years ago, but you would be wrong. And more than likely, the same scams will work 100 years from now too. But why? For starters, human psychology never changes. We continue to learn more about the world and make technological advancements, but our underling psychology and biology remains relatively unchanged.
The unchanging nature of human psychology is one reason good manipulators never lose their abilities. Once you understand how something works, you understand how it works. The end. Good seducers remain good seducers for life. And good con artists remain good con artists for life. A sleazy business person doesn’t have to reinvent the wheel to make money. They can just copy what every con man before them did and do the exact same thing.
This might be one of the clearest examples of why the phrase “Those who do not learn history are doomed to repeat it” should be taken very seriously. It seems we learn from some aspects of history very well, but repeat other aspects constantly. The biggest advantage the scammer and the con artists has working for them is human pride, ego and image consciousness. These human tendencies are used to suppress the spread of information (or history) and allow 100-year-old con jobs to work equally well today.
Social media illustrates this point perfectly. What we see on social media is everyone’s “best self”. We don’t see the struggles, the failures or the problems. We mostly see joy, accomplishment, happiness and success. The con artist knows that people don’t like to showcase their failures and uses this against them.
The con artists knows they can scam you out of $800 and you probably won’t tell anyone because you are too embarrassed. It doesn’t look very good on Facebook so you’ll keep your mouth shut. And even if you do manage to spread the word, most people will react by thinking you’re an idiot and they are too smart to fall for the same thing. Now the con artist can scam your friends out of $800 too and they’ll keep quiet about it as well. No one gets a warning because the information is not being spread as it should.
Human pride, ego and image consciousness transcends age, status, education level, gender, etc. In fact, the higher the social status of the victim, the more likely they are to keep quiet. And since con artists and scammers are very good at operating “just within” the law on many occasions, its often not worth it to go after them. So, they live to con another day. The image conscious person is so concerned with what other people think that they are willing to endure great suffering and loss just to maintain their image. And they make other people rich in the process.